Auto Ideas/ Engine Specs/ Auto Tune UP: Articles

10 Challenges Strategies For IT and Firm Leadership

From the perspective of someone who has been involved in firm management and technology over the past 25 years, IT leadership has become both increasingly important and difficult. The challenge is to take something relatively complex and rapidly changing (technology) and simplify it for the end user. This is happening at increasing speed, yet too many firms and specifically partners still look at technology as a cost center, rather than as a way to increase revenue, improve client services and ensure that their services and skills remain relevant. If your firm is experiencing commoditization and fee pressure in some of the traditional services (tax and accounting), you should take the time to read and discuss this article with your firm's leadership.
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State Of Advertising: from Programmatic Scale to Programmatic Sophistication

Like many new technologies, programmatic evolved in response to economic and process inefficiencies. Before 2009, practically all digital advertising (banner ads, video ads, rich media ads etc.) other than search was sold in bulk and executed via traditional manual methods. Buyers bought advertising space in large blocks. As a result advertisers' ROIs were often lower because buyers were unable to exert as much control over the specific inventory they were buying. On the process side, directly negotiated prices, emailed and faxed insertion orders, manually transferred creative assets and high touch; multi-step ad operations defined the approach. For example, back at Yahoo in 2008, we still had a 30+ step process for getting ad campaigns live. This resulted in lots of work, time, back-and-forth and cost.
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"Visible Engaged"Women on Breaking Into TECH Industry

Doreksen points out all the advantages of being a woman in Silicon Valley, “In addition to the regulations and quotas, I feel well supported by a growing number of organizations targeted to help us get access to people and capital we need to build a huge company, not just a lifestyle business. Organizations like Springboard and Women 2.0 can provide the network. Funding sources like Aspect Ventures, Broadway Angels, GoldenSeeds and Tory Burch's new Elizabeth Project can provide the capital.”
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The Importance of Strong Partnership

Relationships with customers and employees are at the core of any successful business. But in today’s evolving landscape, strategic alliances, joint ventures and creative collaborations can be just as critical to success. At HP, we’re especially focused on the relationship with our channel partners – the distributors and resellers who bring our products and services to the marketplace every day.
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Infographics For Your Ideas

Narratological Creativity: Have you ever heard a child try to get its story straight? Or maybe you have dear friend who always blows the punch line of a good joke. Both are examples of how hard to tell a coherent, meaningful and compelling tale. Stories are a complex mash up of characters, actions, plots, description, grammar and sequence. Most importantly, they have a narrative voice – our voice - authentic or personified. How we tell the tale can either energize the most mundane anecdote or dampened even the most rousing spellbinder. The philosopher Plato understood the persuasive power of the storyteller and was so concerned that he banished them from his Republic and urged Athenians to restrict the teaching of rhetoric because it covers up an individual’s lack of knowledge. What would he think of political ads or commercials for beauty products?
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IBM Studies Shows

According to a new IBM Study released today, over 60% of CIOs seek to improve customer experience and change the way they engage with customers. More than 80% of CIOs surveyed are mining data for customer insights and shifting their focus to marketing, sales and customer service managers who work on finding, winning and retaining customers. Here's a snapshot of how CIOs want to spend more time on customer-related activities:
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How To Twitter

New to Twitter and wondering how to get started? We've made this fun 'how to twitter' infographic to help you get going quickly. We try and answer beginner questions such as how to set up your Twitter account, how to start tweeting, and how to use hashtags and lists. Hope you enjoy

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11 Life style Tips To Lose Weight

Be vague about your weight-loss goal When establishing your goal, think of the number of pounds you want to lose, then subtract two. Giving yourself a range for weight loss keeps up your motivation when you step on the scales for your daily weigh-in, found the Journal of Consumer Research. Broadening your goal also makes you more likely to hit your target. Sleep on your side The Sleep Assessment and Advisory Service says that other positions interrupt your breathing. This wrecks your shuteye and puts 315 more food calories in your supermarket basket the next day. Dr Colin Chapman of Uppsala University says lack of sleep makes you “less capable of self-control, leading to impulsive, calorie-driven purchases.” Warning: duvet-tugs-of-war also sabotage sleep Read More

The Building Blocks Of Community

How do you build a community? I paused. I hadn’t thought about it before. For the past three months, much of my time and focus has been on growing the Product Hunt community. I never considered myself a “community builder” but in retrospect, perhaps I am. At the risk of sounding arrogant, I answeredTo be honest, I wasn’t particularly calculated when building community. I simply treated others the way I would want to be treated.To be honest, I wasn’t particularly calculated when building community. I simply treated others the way I would want to be treated.I love you guys and gals This is where I get sappy… I’m proud of the Product Hunt community and its positive, constructive dialog. We’re all product enthusiasts, empathetic of the challenges in building and growing a company. This shared understanding is evident in the discussion as contributors provide thoughtful feedback, critique, and compliment........Read More

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